Episodes

Guest: Brian McHale, CEO & Owner, Brandience (Cincinnati, OH) Host: Jonathan Gaby Runtime: ~70 minutes Episode Snapshot: Agency veteran Brian McHale breaks down what real strategic partnership looks like between brands and agencies, why misaligned expectations tank relationships, and how his team at Brandience uses human-centered generative AI to shave hours off workflows without replacing people. We also dig into life after third-party cookies, how to think about AEO (AI Experience/Ans...

In this episode of Marketing Distilled, our Master Distiller interviews Bart Caylor. Bart Caylor is the president and founder of Caylor Solutions, a marketing agency that specializes in serving the education industry, especially higher education institutions. In this episode we talk all about the ins and outs of higher education marketing. Topics Covered: Higher Education Marketing His book, Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Su...

Welcome to Episode 27 of the Marketing Distilled Podcast, entitled, Re-Entry. In this episode, let me reintroduce myself, review a piece of tech I recently bought, and then help you deal with imposter syndrome in your career. Reintroduction: Hi, I'm Jonathan Gaby, the master distiller of Marketing Distilled. I have a masters in marketing from the University of Cincinnati, and I am the communications and marketing manager at Haile College of Business at Northern Kentucky University. I am also a...

Marketing Distilled sits down and interviews marketing consultant and author Aaron Templer. Aaron Templer Aaron Templer is an unapologetic eclectic. By day he is a 20+ year senior marketing professional. Aaron founded and owns Three Over Four, a full service, boutique marketing firm that works with people and organizations that have values at their center. His first book, Leading in a Social World, is available now. You can learn more about the book and order it at www.leadinginasoci...

Intro For the past couple months, I have been working and onboarding to a new marketing role. Because I am a department of one, I often need hep with what I need to do. Artificial Intelligence (AI) has helped me in my career so far. In this episode I share with you the top five ways I am using AI to help me become a better marketer. Help me create an onboarding plan Help me generate an agenda for my day Use Dall-E to generate images for social media and the web Generate a workflow and first ...

Jonathan Gaby, Master Distiller of Marketing Distilled, interviews Heather Heuman, CEO of Sweet Tea Social Marketing, social media strategist, international keynote speaker, and author of The Golden Rules of Social Media Marketing. She has 24 years experience in sales, social media, and business. Identified as a Top Business Influencer, Heather has worked with Chick-fil-A as well as hundreds of businesses, CEOs and organizations. Heather also hosts the #2 Christian Business podcast talking al...

How do marketers adjust to a new job? In this episode I share with you some personal news and share six tips and lessons for anyone who gets a new job. People in new roles need to learn a lot! Do not think your questions are dumb. Learn from your mistakes. Give yourself lots of grace, space, and patience. Get organized. Stay close to your supervisor and your team. These tips will undoubtedly get you off on the right foot in your new career. Learn more about your ad choices. Visit megapho...

Marketing Distilled sits down with Sarah Panus, a content marketing expert, to talk about career and marketing content. About Sarah: Biography: Marketers and business leaders often lack the right people, skills or time to create content plans. Content expert & Certified StoryBrand Guide, Sarah Panus, helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get time back while confidently engaging new and existing customers with gr...

Introduction If you're in business you know you need to market what you do or what you sell. Without sales of your product you won't make money or last long in your business. If you don't provide your services to clients or customers they won't experience the benefit that you provide. Most businesses are in the business of selling their products at a profit, or providing their services so that more people can experience the transformation you provide. This sounds simple enough, but what I find ...

Marketing Distilled interviews Colin Jeffries, VP of Marketing and Communication at Brightview Health. About Colin Jeffries In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies of mainstream marketing methods. He is an inductee of the Hospital Marketing National Hall of Fame,...

Have you ever stepped inside a business hoping to buy from them, only to discover you're just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I'm just a number, a transaction, and worse, a walking dollar sign as I navigate the aisles and shelves. As a consumer I'm sure you'll agree that this type of experience is less than ideal. How can you avoid this cold, soul-less, walking dollar sign approa...

Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company. He asks, "how do I market an unsexy or unglamorous brand or business?" On the show you'll learn: How to reframe ones thinking about unsexy or unglamorous brands Discover the features, benefits, and emotions of a business A sampling of frameworks that someone can use Finally, after a short commercial break, our Master Distiller, Jonathan...

Marketing Distilled sits down with Troy Sandige, Strategy Hacker, to get to know his business, his background, insights into the world of marketing and more. Tune in for a triple pour of wisdom, insights, and more from Troy Sandige. You'll discover: How Troy went from being an electrical engineer to 5x agency owner. How he grew donations for fetal heartbeat monitors in Africa His frameworks for every business you can use today. You'll also learn about DEIB Marketing strategies...

For the past year, I have been teaching as an adjunct professor of marketing at Kentucky State University. It’s a milestone that has been a little unexpected. Perhaps in the back of my mind, I’ve thought about teaching, but only tangentially. I was raised by two educators who taught public school so while it was something I thought of I don’t think I had ever seriously considered the profession. However, when the opportunity to teach part-time in the field of my graduate degree, I thought th...

In this episode of Marketing Distilled, I'll talk about how you can take charge of and start thinking about the experience your customers have when they do business with you. In the simple framework I talk about you'll have a great tool set to use to help make sure that the experience your customers have is actually the desired experience your business, brand, or cause wants to have. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing is hard to begin with and what makes marketing harder is not having the right tools or frameworks to adequately solve business problems and make intelligent decisions. The Big Picture Framework is the best framework and approach to solving business problems and marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Marketing Distilled, We Interview a veteran of the marketing industry and digital marketing expert and educator Matt Bailey. Matt has worked with high-caliber brands like Microsoft, Disney, Nationwide, Proctor & Gamble, and more. We discuss the tactics of analytics, SEO, websites, and more in this wide-ranging episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Marketing Distilled, I want to talk about how everyone should periodically audit and review their social media profiles to make sure that they are the best they can be. Perhaps this episode is an encouragement to make sure that you're following the fundamentals of social media and communication, but also helps us all to think about how our social media fits into the overall strategy and marketing mix. Learn more about your ad choices. Visit megaphone.fm/adchoices

I just received the Shure MV7 Limited Edition White Noir and I thought to record a short episode to highlight the new product. It will be available on August 15th on Amazon! jonathangaby.com/shuremv7 Learn more about your ad choices. Visit megaphone.fm/adchoices

Today on the Marketing Distilled podcast we are joined by Izzy House, who I think might be one of the few experts in the field of marketing for the aerospace industry. Izzy is a marketing expert and space nerd. Space Marketing is at the heart of Izzy's career. She combines both her expertise in marketing with her love of space exploration and technologies. With more than twenty years of experience in marketing, public relations and affairs, and civic outreach for governmental agencies, aerospace...

In this episode, I'll share what I learned from a bottle of bourbon, and from watching a 2018 documentary on Kentucky's signature beverage. Everything you need to know about Branding or heck, marketing too, is contained within that bottle of golden amber liquid sitting on your shelf. How can this be? Well, stay tuned and you'll learn everything you need to know about Branding from a bottle of bourbon. Learn more about your ad choices. Visit megaphone.fm/adchoices

On Marketing Distilled, Jonathan Gaby interviews and discusses the book The Marketing Starter: How an Entrepreneurial Spirit Will Make You a More Savvy Marketer with author Tim Hines. Tim is the self proclaimed Marketing Starter, podcast show host, keynote speaker, and consultant who shows people how to harness the power of the entrepreneurial spirit to accel in all that they do. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Social Dilemma is a documentary-drama hybrid that explores many of the issues surrounding social media, like Facebook, YouTube, Google, Twitter, Pinterest, and more. Former Executives from these groups are leading a discussion on the negative side of social media and the consequences that social media have brought us. In this episode we're going to break the movie down and share with you issues that marketers should pay attention to. Learn more about your ad choices. Visit megaphone.fm/adch...

June 30, 2022 is World Social Media Day. In this special Marketing Distilled "Bonusode" I take a walk down memory lane about how I got started in social media and where I'm headed. Tune in! What's your favorite social media channel? Learn more about your ad choices. Visit megaphone.fm/adchoices