Colin Jeffries

Vice President of Marketing and Communications

In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies of mainstream marketing methods. He is an inductee of the Hospital Marketing National Hall of Fame, one of Podcast Magazine's 40 Under 40, and was named Chief Marketing Officer of the Year in 2023 by the Cincinnati Business Courier. He leads marketing, communication, and innovation efforts for BrightView Health, co-hosts The Rethink Marketing Podcast, and serves in advisory roles for several organizations.